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“Juju is such an inspiration for those that have allowed society to make them believe their prime was in their twenties. I loved her energy.”

After launching a successful online branding program and blog at 48—and developing a following of more than 50,000 fans—Juju Hook launched her book, Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide for Turning Midlife into PrimeTime, to rave reviews from an audience of middle-aged women hungry for tools to help them re-invent themselves and answer the call to do big things.

Capitalizing on her 25 years’ experience in corporate branding, strategic planning facilitation, and special events, she stepped into the speaking circuit to re-brand middle age for women.

Juju wows female audiences with her no-B.S. approach to the beauty and power of aging. Funny, insightful, and inspiring, she invites middle-aged women to see that the messaging that constantly bombards them—and plays inside their heads—is based on abject lies written and propagated by industries that profit from their insecurities. And she invites women into the beautiful truth that with age, they get better and better and better.

Juju’s keynotes are wildly entertaining. What’s more, change minds and inspire bold and courageous behavior. Above all, your audience will learn (while laughing all the way) to step into PrimeTime with the unshakeable belief that NOW is the perfect time to be a STAR.

“I really appreciated the chance to hear Juju Hook. I’m only 21 but she made me less scared of growing older. And I really had to ask myself: What can my life look like at 40-50 years old if I follow my dreams?”

For booking information contact:


(949) 544-1410



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A heart-felt and good-humored invitation for midlife women to step into PrimeTime in their careers, businesses, brands, and relationships. Juju shares her own story of midlife reinvention—both heart-breaking and hilarious—as well as the challenges and triumphs of a full cast of PrimeTime characters who’ve cracked the code to rocking the second half of life.

In this talk, audience members will learn to:

  • Spot the lies fed to us by the anti-aging, fashion, and a host of other industries, and uncover the glorious truth about aging.

  • Actually LOOK FORWARD to growing older.

  • Wake up to the opportunities of midlife, and step into a starring PrimeTime role.

  • Claim what they want in middle age, and make it their very own.